Tag Archives: usa

Where to Market your Ebook

Instead of a post about occultism, for a change I will deal today with “Voodoo Statistics” (i.e. please don’t shout at me too much in regard to my methodology) – in order to answer the question, what are the Top 10 Countries in which market an ebook in the English language?

By my calculations they are (biggest potential market first):

Rank Country % of potential world market for English language ebooks
1. United States 42%
2. United Kingdom 10%
3. Germany 8%
4. Canada 4%
5. France 4%
6. Australia 3%
7. Philippines 3%
8. The Netherlands 3%
9. Italy 2%
10. Spain 2%

“Wait!” I hallucinate that I hear you ask. “Germany above Canada? How can that be so?” Quite simple: there are more people in Germany who speak English as a second language than there are in Canada who speak it as either a first or second language. This indeed is the reason why non-anglophone countries make it onto the list at all.

Other factors used to determine ranking include % of people with Internet access and relative poverty / richness. India for example has 125,000,000 English speakers, but because over half the population live below the Poverty line (defined by the UN as earning less than $2 / day) and only 7.5% have access to the internet, the potential market for ebooks must logically be a mere fraction of this number.

Of the countries of the rest of the world, most of the member states of the European Union ranked highly. The highest ranked country in Asia was Turkey at number 14. The highest ranked country in Africa was Nigeria at number 22, whilst Brazil was the highest ranked country in South America at number 23.


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Shall We Kill The President? Available on Amazon Kindle

Cover artwork for "Shall We Kill The President?" featuring sexy female vampire overshadowed by the stars and stripes

Artwork © Copyright 2012, the author.

You can now dowload Shall We Kill The President?, the new novella by Alex Sumner to your Kindle from Amazon. This features Guy Shepardson, star of The Demon Detective.

Jet-setting modern-day wizard Guy Shepardson takes a trip to Washington DC where he encounters a group of Vampires who come to him with an unusual request! However, enemies both old and new have plans of their own, and would dearly love Guy Shepardson out of the way. Can Guy escape from their clutches and use all his magical powers to stop a plot to assassinate the President of the United States?

NB: You don’t need a Kindle device to read Kindle ebooks!

“Shall We Kill The President?” is also available in other Ebook formats from Smashwords.

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World Cup Astrology – England vs Algeria

After my successful attempts to predict the outcome of the British General Election, I thought to myself, can I use Astrology to predict the result of the World Cup? As it happens, I recently had a conversation with an astrologer friend of mine, who claimed that one of her colleagues did indeed use astrology to predict the results of football matches. The basic principle is to draw up a chart for the time (kick-off), date and place of the match: the Ascendant represents the Home team, whilst the Descendant is the Away team.

Thinking about this however I quickly saw the draw-back to this approach. During the Football season in England, the vast majority of matches all kick-off simultaneously – 3.30pm on a Saturday afternoon – all within a country which in astrological terms is so small that the difference between one match and another will be minimal. Therefore if the approach suggested were taken, it would imply that on any given Saturday there would be a tendency for either all home or all away teams to win their respective matches. However, this clearly does not reflect reality so if astrology can indeed be used, some deeper considerations ought to be taken into account.

Fortunately I had an idea which was inspired by work on the General Election – to identify the key individuals concerned in each match, and then look at the transits formed between their natal charts and the chart drawn up for the match. This would tell me whether a given individual was likely to have a “good match” or a “bad match.”

I first tested this theory by drawing up charts for the England vs USA game, which took place on 12th June 2010, at Rustenburg, 1830 GMT. I then found England manager Fabio Capello’s birth data – 18 June 1946, San Canzian D’Isonzo (time unknown). I immediately noticed that Capello’s natal Sun was awkwardly placed – it was at right angles to the current Saturn / Jupiter & Uranus opposition. His natal Moon, however, was more favourably placed, being trine to transitting Saturn.

The Sun – representing what one is naturally good at doing. The Moon represents emotions, sensitivity, and in a certain extent popularity (especially when forming aspects with Venus). Thus – what possible result could reconcile Fabio having a difficult game (unfavourable Sun), with the fact that his emotions and popularity with the Press would not necessarily suffer? Clearly, a 1-1 draw! It is easy for me to say that now, writing this after the fact: but I am ashamed to say that when England were 1-0 up only for the ball to bobble out of Rob Green’s hands into the goal, I was secretly delighted that there might be something to my astrological predictions. (I should point out that hours before the game I tweeted that I predicted that “US will give England a difficult time.”)

So on to the England vs Algeria game, which is due to take place this Friday, 1830 GMT in Cape Town. The unfortunate fact is that because Saturn, Jupiter and Uranus are such slow-moving planets, the same factors which caused Fabio to have a mediocre time last Saturday will have hardly improved with the passage of six days. However there is one factor in his favour – the match occurs on his birthday. In Astrological terms, this means that his natal sun is conjunct the transitting sun. Therefore, I am going to stick my neck out and say that England will have a slightly better game this Friday than against USA, however the underlying difficulties which caused them to perform badly have not gone way. Probable result: England to scrape by with a 1-0 victory.


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In this blog post I shall present an overview of Hallowe’en, as well as a list of top five places to go and celebrate this special day.

Hallowe’en means so much to many people. For the Hollywood film industry it is the traditional time to release new horror movies. For children it is a time to dress in scary costumes and go trick or treating. For householders it is a time to insert razor-blades into apples. For a large number of adults in America it appears to be a time to dress up in bizarre costumes which seemingly do not have anything to do with the traditional theme of the day. For fundamentalist Christian ministers it is a time to complain about Satanism, black magic etc. For Pagans it means something else entirely, which I shall explain presently.

For me personally I usually spend the day doing Enochian work which is not really connected with the theme of the day except in a very recondite manner. I explain this fully elsewhere.

The Pagan view of Hallowe’en is that it is an ancient feast called “Samhain” (pronouned sa-ven or sa-wen). This is traditionally the time that the spirits of the dead are able to return to the land of the living to visit their descendants. It is really the reflection of the fact that it occurs around the time when the Sun enters Scorpio, which in astrology is associated with the House of Death (the eighth house).

The way people react to their deceased ancestors coming back to visit them is somewhat bemusing, to say the least.

My personal inclination would be that if I knew that the ancestral spirits were coming back to the land of the living on a certain day each year, I would set aside that day to honour them. And in fact, this is generally what Christians do. Yes you read correctly – Christians celebrate Samhain without knowing it! Only they don’t call it Samhain and they don’t celebrate it on October 31st. They call it “All Souls’ Day” and celebrate it two days later on November 2nd. “All Soul’s Day” is when Christians have masses to honour the souls of all deceased beings. It is thus a Christian form of a festival of the dead, like Samhain.

However the secular celebration of Hallowe’en derives from some traditional folk customs. These also acknowledge that the spirits of deceased people are coming back to the land of the living: however instead of conducting rituals to honour them, they dress up in masks and costumes so that the spirits do not recognise the pre-mortem beings and thus do not bother them. This incidentally explains the American practice of fancy dress on Hallowe’en – it is not necessary to dress up in horror-themed costumes, but it is necessary – in order to be strictly authentic – to have a costume which is some attempt at a disguise.

The actual practice of young children dressing up as goblins etc going out trick or treating is itself an old folk practice, which I believe can be traced to the Isle of Mann in the British Isles. There are in fact a number of folk practices associated with Hallowe’en which do not necessarily have anything to do with the idea of honouring the dead spirits but are just about having a good life-affirming community building merry-old time. Some sources allege that it was in fact the beginning of the Celtic New Year, which may explain a lot.

At this point I would like to say something to Christians reading this blog. I do not want to disrespect yer typical mild-mannered Christian who goes to church regularly and practices his or her faith in a modest manner. However, I shall not pull my punches with regards to the raving, bigoted, fundamentalist type of person who makes ordinary Christians embarassed to be associated with them. Dig this:

Christians invented “Hallowe’en.”

Yep, you read it correctly – Christians invented Hallowe’en. The word “Hallowe’en” refers to the fact that October 31st is the eve of All Hallows Day, i.e. All Saints Day on November 1st. October 31st was thus given the name Hallowe’en because it was the Church’s practice to assimilate old pagan feast days, not to alienate the pagans of old, but to get them on side.

What’s more: I hear fundamentalists saying that Hallowe’en glorifies the occult, to which I would respond with two things: firstly – what’s wrong with that? Secondly, and less flippantly – why do you suppose that the practices of dressing up in scary costumes and going trick or treating, and all the rest were allowed to flourish? Do you think it was because some sinister satanic conspiracy has been promoting them? No! It is because Christians themselves have been actively promoting the celebration of Hallowe’en all along, and encouraging the continuance of traditional folk practices, in order to demonstrate that they have nothing to fear from these old customs, and more importantly, any excuse for a party!

Fundamentalists by condemning Hallowe’en are therefore denying the tradition of two thousand years – which is just as much a Christian tradition as it is a pagan one.

My rant being over, I shall now present –

Alex’ Top Five Hallowe’en Destinations for 2009.

Canton, NC, USA
Apparently some sick Satanic cult are going to be celebrating Halloween by burning Bibles that night and then having a barbecue (over the embers of the burning bibles?). Oh wait – it’s not a Satanic cult, it is actually a fundamentalist Christian sect!!! Apparently they believe that all other versions of the Good Book apart from the King James Version are the work of Satan, on the grounds that if the KJV was good enough for Jesus and His disciples, it is good enough for them (!). Also they will be burning books by other authors as well.

This has set the Alex Sumner Astral Cash-Registers going.

It occurs to me that the Beatles’ record sales went up in the Deep South – because they were buying them before before burning them. Now, given that I am the author of an occult novel which is available on Amazon, maybe if I write to this crazy Pastor, he will burn my books as well? Unfortunately, this guy only has a congregation of just fourteen, so I won’t increase my sales that much.

NB: this town was put on my list just for the comedy value. I would not actually recommend going here on Hallowe’en or any other day if you look remotely pagan / gothy / black / jewish / asian / or even just like an ordinary Christian.

New Orleans, Louisiana, USA.
I have put this in the list firstly because there is an excellent supernatural tradition (e.g. Anne Rice’s novels) associated with this town, and secondly, because the local tourist board quite cheerfully says “why not set the mood for your Halloween party by visiting one of our historic cemetaries?” Top geezers!

People, I hate to contra-illusion you to the subject, but in real life no Vampire would ever go near New Orleans: and that is not because they do not like Jazz or Cajun food. As everyone knows, Vampires like darkness and hate sunlight. The places on this planet which have the most sunlight (longest days and shortest nights) are those nearest the Equator, whilst those nearest the Poles have the least sunlight (longest nights and shortest days). Therefore, if a Vampire would choose to live anywhere it would not be in the American South, but somewhere further north like Canada or New England. Note that HP Lovecraft long ago made the connection between cold places and horror by setting his stories either in New England or the Antarctic (At the Mountains of Madness) – he knew the score alright!

The Banks of the Foyle Hallowe’en Carnival, Derry, Northern Ireland.
According to press reports, this is “widely regarded as the biggest festival of its kind in Europe and a massive generator of revenue for the local economy.” Moreover, it is claimed that “We have heard reports of people having sex openly in the streets during and after the parade.” In case you are wondering, Derry has its own airport which has regular services to and from London Stansted and Luton, as well as some other places in Britain and Europe. Obviously I am not encouraging any licentious behaviour (i.e. because people who want to indulge in licentious behaviour generally need no encouragement whatsoever!), but because this got onto my radar from having a Methodist minister go on about Hallowe’en encouraging the triumph of evil, etc etc etc.

Whitby, North Yorkshire, England.
In the novel “Dracula” by Bram Stoker, the Count’s ship makes landfall in England at Whitby in North Yorkshire. Ever since then, the town has exercised a fascination for real-life Dracula fans. It is nowadays a mecca for the Goth crowd. This Hallowe’en sees the celebration of the Whitby Goth Weekend 2009.

A Cemetery Where Your Own Deceased Relatives Are Buried
But the one truly authentic way to celebrate Hallowe’en is to go and honour your deceased loved ones, for then you will be cutting through all the commercialism and really recognising the spirit of Samhain.

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Alex is committed to World Peace

On the left, President Barack Obama (USA). On the right, Prime Minister Jens Stoltenberg (Norway). One of these is the most influential man in the world.

The recent uproar over this year’s Nobel Peace Prize has prompted yours truly to look more deeply into the matter. The criteria for the Prize are:

“The capital shall be invested by my executors in safe securities and shall constitute a fund, the interest on which shall be annually distributed in the form of prizes to those who, during the preceding year, shall have conferred the greatest benefit on mankind. The said interest shall be divided into five equal parts, which shall be apportioned as follows: … one part to the person who shall have done the most or the best work for fraternity among nations, for the abolition or reduction of standing armies and for the holding and promotion of peace congresses.”

Alfred Nobel’s will (emphasis added).

The prize physically consists of a nice gold medal, and approximately $1.5 million dollars in cash. It is officially awarded on the 10th December each year (the anniversary of Nobel’s death), but the deadline for nominations to be received is several months earlier – in fact it is February 1st each year. Now, here is the funny thing: Barack Obama only became President of the United States on January 20th 2009 (or if you want to be pedantic and say he got the words wrong when he took the inauguration oath the first time, January 21st 2009). Furthermore, Alfred Nobel’s will specifically says it must only be awarded for work done in the preceding year, not for the results Obama is expected to achieve in the future. You see what this means?

Barack Obama is being awarded the Nobel Peace Prize for doing just 11 days “work.”

This is the equivalent of being paid approximately $140,000 per day for not doing anything. It was at this point in my researches that if I had had sufficient taste in music, I would have started hearing Billie Holiday singing “Nice work if you can get it.” I am glad to say that I am cultured enough not to have started singing “Money For Nothing” by Dire Straits. Instead, all I heard was a lot of cash-registers going “Kerching!”

Now, call me cynical, but if some secretive organization pays a high-ranking politician $1.5 million on the flimsiest of pretences, that is technically known as a bribe. The Nobel Prize Committee is quite shamelessly trying to influence President Obama’s future policy direction by paying him loads of money, and what is more, they are being quite blatant about it. Had this been someone like the Bilderberg Organisation doling out the wonga everyone would be shouting “New World Order!” But because the Nobel Prize has the sheen of respectability (the omission of Mahatma Gandhi notwithstanding), they seem to get away from the taint of accusations of conspiracy.

So who are these members of the Nobel Peace Prize Committee? Alfred Nobel’s will goes on to specify that they are five people appointed by the “Storting” i.e. the Norwegian Parliament. The Storting is currently dominated by the so-called “Red-Green Coalition” (which maintained its grip on power after this year’s general election), which is a grouping of three left-wing and left-of-centre parties: the Socialist Labour Party, the Labour Party (the largest group in the three), and the Centre Party. The leader of the coalition and thus the Prime Minister is Jens Stoltenberg, the head of the Labour Party, who was also the incumbent before the recent election.

Now, call me cynical in Norwegian, but it seems to me that if the Storting appoints the committee which decides the Nobel Peace Prize, then its composition cannot fail to reflect the influence of Jens Stoltenberg’s government. And, what do you know? The recipients in recent years are people who have generally held views coinciding with Stoltenberg’s brand of centre-left politics. Had this year’s recipient been someone who had actually done stuff in the past year, it could justifiably have been argued that this simply reflects the fact that the majority of Norwegians are naturally inclined to that view of international relations. However, the fact that this year the Nobel Peace Prize has spectacularly come a cropper suggests that other considerations are at work, e.g. the Nobel Peace Prize committee is cynically trying to influence the direction of US policy, or that Stoltenberg is pathetically trying to curry favour with the new US President.

Hence, I therefore say to the people of the World generally, Norway specifically, and Prime Minister Stoltenberg in particular:

  • I, Alex Sumner, hereby fully commit myself to the cause of World Peace.
  • I have not actually done anything in particular for world peace, but as events have shown, this is not necessarily a bar to consideration and, what is more,
  • My rates for not doing anything are considerably cheaper than President Obama’s. I am prepared to go as low as accepting $100,000 a day, and will limit my “working” days to no more than the last guy’s.
  • I really appreciate the Christmas Tree you guys in Norway send us every year. Honestly, Trafalgar Square just would not look the same without it.
  • I will of course continue to work for World Peace at least as hard as President Obama has done after receiving the 2010 Nobel Peace Prize; and lastly and most importantly

The opinions expressed in this article are complete bullshit, but hey! If I am going to monetize my blog, I have got to find some way to attract traffic to it.


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