Tag Archives: Alex Sumner

Wandering in darkness in search of Light

This is a response to Peregrin Wildoak’s Searching and landing – a MOTO review 🙂. It occurred to me it would be interesting to perform the same sort of exercise, to see what kind of search terms are leading people to my own website.

The Top Ten

Here are the top ten search terms used in the past year. In hit-parade style, they are:

10 – love in hebrew

9 – famous thelemites

8 – ehnb

7 – adonai ha aretz

6 – sol ascendans

5 – money logo

4 – books

3 – alex sumner

2 – horn of prosperity

1 – Pentagram

Obviously I have a more intelligent class of people come to my blog – all the freaky ones must go to Magic of the Ordinary! However, looking through my list, there are some bizarre search terms, to wit:

invocation to lesser key of solomon for winning lottery jackpot – yes, someone out there has actually considered using the Goetia to win the National Lottery.

blank cheque god

http://www.facebook.com – Now this is impressive – someone was searching for the world’s most famous website and they found mine instead! Mind you it must take a special kind of idiot to not succeed in searching for Facebook even when you have the full web-address!

dracula illuminati

monty python and the holy grail she’s a witch – well, she looks like a witch, doesn’t she?

thong girl / thong bikinis brazil / trip to brasil thong / thong brazilian bikinis / etc – OK I know what this is about. I blogged about my books now being available via Amazon in Brazil, and may have just mentioned thongs, purely by accident and certainly not in a cynical attempt to attract traffic to this website.

hong sau satanism – not two terms one would expect to find together in the same search – “hong sau” being a simple Yogic method of meditating on the breath.

what tarot key is the month of june – surreal!

jared diamond it’s irrational to be religious arguments – this would actually make more sense if I had ever mentioned Jared Diamond on my website.

jonathan cainer becomes a druid – this is what happens when you just happen to mention Jonathan Cainer the astrologer in passing in one blog post, and then you mention druids in a completely different blog post! The Google search algorhythm managed to conflate the two and come up with my website.

fay weldon jehovah – what – someone was actually searching for both Fay Weldon and Jehovah in the same search term?


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The Age of Miracles

11 million adults in the UK are potentially interested in the Tarot! © Alex Sumner 2013

11 million adults in the UK are potentially interested in the Tarot!
© Alex Sumner 2013

News today that Britons still believe in miracles, angels and ‘spiritual forces’. From a sample of 2000 people, the following numbers were crunched:

% of the population who think spiritual forces have no influence on earth: 25%

% of Christians who think such spiritual forces can influence people’s thoughts or the human or natural world: 62%

% of non-religious people who think the same: 35%

% of people who said they or someone they knew had experienced a miracle: 16% – including 8% non-religious people.


More interestingly though (from my point of view), the full report also says:

Nearly a quarter (23%) of people say they have had their tarot cards read, whilst 17% have had their star sign read, and 12% have had a reflexology session.

  • Smaller numbers had experienced more esoteric spiritual experiences, such as having a reiki session (8%), having their aura read (6%), or healing with crystals (5%).
  • Women are considerably more likely than men to undergo these experiences (51% vs. 26%).
  • Interestingly, while 39% of the overall population admits to having undergone at least one of these experiences, so do 38% of the non-religious(compared to 40% of the religious). When it comes to these more obviously non-religious spiritual activities, there appears to be no difference according to whether someone is religious or not.


The United Kingdom is a nation of 63 million – including 49 million adults. Hence assuming that the sample reflects the nation as a whole, that means that 11 million adults have had or are likely to have their Tarot cards read. To those 11 million people I say: I can be contacted via this website and my rates are very reasonable. 😉

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Facebook Facial Recognition & Marketing

Yes I do really look like this in real-life! 😉

Facebook is apparently introducing a new Facial Recognition feature which is going to suggest tags for your photos, based on their similarity to other photos already on the site. Now whilst a lot of civil liberties campaigners have immediately like a trout to the fly jumped and shouted “invasion of privacy” etc etc etc I am feeling faintly amused by the fact that if it actually works, everyone who uploads a picture of Eliphas Levi’s Baphomet is going to have “Alex Sumner” suggested as a tag for it.

This has given me an ace marketing idea! What you need to do is to hire someone who has a passing resemblance to a famous celebrity, and get them to be the “face” of your campaign. Then find all the photos you can of this celebrity and tag them with your “mascot.” Sooner or later, the Facial Recognition feature will kick in and everytime someone uploads a new photo of the celebrity, they will get a tag suggestion for the mascot instead! Then they will be like “WTF? Why is this guy getting tagged in the photo?”

Obviously this is a completely Black-Hat strategy, and hence I strongly advise anyone from actually implementing this. 😉

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